Among the raw materials for coating production, titanium dioxide is more ideal, followed by lithopone. The covering power of lithopone is only that of titanium dioxide, and the price of lithopone is much lower than that of titanium dioxide, so lithopone still occupies a large market share.

Water solubles, %

The FDA first approved the use of titanium dioxide in food in 1966, following its 1960 removal (along with the removal of other color additives) from the agency's original Generally Recognized as Safe list. In 1977, titanium dioxide joined the list of color additives that are exempt from certification, which means titanium dioxide doesn't have to be listed on the packaging of every product it's used in, Faber noted.

Lithopone powder, chemically known as zinc sulfide/zinc oxide, is a white pigment produced through a precipitation process involving zinc sulfate and barium sulfate. It is characterized by its high refractive index, excellent hiding power, and resistance to UV radiation, making it an ideal choice for various applications.